{"id":350,"date":"2024-05-14T01:22:00","date_gmt":"2024-05-14T01:22:00","guid":{"rendered":"http:\/\/www.maratonturk.com\/?p=350"},"modified":"2024-05-14T07:30:43","modified_gmt":"2024-05-14T07:30:43","slug":"beyaz-yakalilar-stadyumdan-uzaklasiyor","status":"publish","type":"post","link":"http:\/\/www.maratonturk.com\/?p=350","title":{"rendered":"Beyaz Yakal\u0131lar Stadyumdan Uzakla\u015f\u0131yor"},"content":{"rendered":"\n

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AGS Global Kurucusu ve CEO\u2019su\u00a0Ahmet G\u00fcler<\/strong><\/figcaption><\/figure><\/div>\n\n\n

D\u00fcnyada 750 milyar dolar hacmi ula\u015fan futbol ekonomisi g\u00f6z kama\u015ft\u0131r\u0131rken, TFF se\u00e7imleri, Galatasaray-Fenerbah\u00e7e rekabeti ve milli tak\u0131m\u0131n Euro 2024\u2019\u00fcn performans\u0131 \u0131\u015f\u0131\u011f\u0131nda T\u00fcrkiye\u2019de ligin boyu k\u0131sald\u0131k\u00e7a, gerilim art\u0131yor. 130\u2019dan fazla \u00fclkede operasyon y\u00fcr\u00fcten \u0130stanbul merkezli ba\u011f\u0131ms\u0131z pazar ve kamuoyu ara\u015ft\u0131rma \u015firketi AGS Global taraf\u0131ndan T\u00fcrkiye\u2019nin \u00f6nde gelen \u015firketlerinde \u00e7al\u0131\u015fan 206 beyaz yakal\u0131yla online y\u00f6ntemle ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, ayn\u0131 zamanda ekonomik birer akt\u00f6r olan beyaz yakal\u0131lar\u0131n T\u00fcrkiye futbol ortam\u0131na bak\u0131\u015f\u0131na odaklan\u0131yor.<\/strong><\/p>\n\n\n\n

Futbolun Kalbi Sosyal Medyada At\u0131yor<\/strong><\/p>\n\n\n\n

Her 3 kat\u0131l\u0131mc\u0131dan 2\u2019sinin 2023-2024 futbol sezonunun Galatasaray\u2019\u0131n \u015fampiyon tamamlayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc ara\u015ft\u0131rmaya g\u00f6re her 10 beyaz yakal\u0131dan 8\u2019i (%81,6) futbolla ilgili haberleri sosyal medyadan takip ederken, 2 ki\u015fiden birinin ise (%50,5) pusulas\u0131 internet siteleri ve tank\u0131m\u0131n\u0131n sosyal medya kanallar\u0131 (%48,5) oluyor. Spor gazeteleri (%4,9) ve gazetelerin spor sayfalar\u0131 (%11,7) ise pop\u00fclaritesini yitirmi\u015f durumda.<\/p>\n\n\n\n

Futbol Ekonomisi \u00dcr\u00fcnlerinde Forma ve Yay\u0131n Aboneli\u011fi Zirvede<\/strong><\/p>\n\n\n\n

Ara\u015ft\u0131rmaya kat\u0131lan her 3 kat\u0131l\u0131mc\u0131dan 2\u2019si (%67) sahip oldu\u011fu futbol ekonomisi \u00fcr\u00fcnleri aras\u0131nda ilk s\u0131raya tuttu\u011fu tak\u0131ma ait formay\u0131 yerle\u015ftirirken, onu yay\u0131n aboneli\u011fine sahip olanlar (%56,3) izliyor. Bu soruya tak\u0131m\u0131ma ait kombine (%29,1) cevab\u0131n\u0131 verenler ise \u00fc\u00e7\u00fcnc\u00fc s\u0131rada geliyor. Beyaz yakal\u0131lar\u0131n %17,5\u2019I ise herhangi bir futbol ekonomisi \u00fcr\u00fcn\u00fcne sahip de\u011fil.<\/p>\n\n\n\n

Di\u011fer yandan, 10 beyaz yakal\u0131dan 2\u2019si (%20,4) gelecek y\u0131l tak\u0131m\u0131n\u0131n ma\u00e7lar\u0131 i\u00e7in kombine sat\u0131n alaca\u011f\u0131n\u0131 belirtirken, 10 ki\u015fiden 3\u2019\u00fc ise (%28,2) kombine almaks\u0131z\u0131n ma\u00e7lara gidece\u011fini s\u00f6yl\u00fcyor. Yakla\u015f\u0131k di\u011fer yar\u0131s\u0131 (%47) ise hi\u00e7 ma\u00e7a gitmeyece\u011fini s\u00f6yl\u00fcyor.<\/p>\n\n\n\n

Ayr\u0131ca, beyaz yakal\u0131lar\u0131n %67\u2019si T\u00fcrkiye\u2019deki futbol stadyumlar\u0131n\u0131 e\u015fleri ve \u00e7ocuklar\u0131yla g\u00fcven i\u00e7inde ma\u00e7 izleyebilece\u011fi bir alan olarak g\u00f6rmedi\u011fini ifade ediyor.<\/p>\n\n\n\n

Beyaz Yakal\u0131lar T\u00fcrkiye\u2019deki Futbol Kalitesinden Memnun De\u011fil, Sorumlu TFF<\/strong><\/p>\n\n\n\n

Ara\u015ft\u0131rmaya kat\u0131lan beyaz yakal\u0131lar\u0131n %99\u2019u T\u00fcrkiye\u2019deki futbol kalitesinden memnun olmad\u0131\u011f\u0131n\u0131 belirtirken, bunun ana sorumlusunun futbol federasyonu (%90,2) oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.  Hakemler (%71,6) ve kul\u00fcpler\/kul\u00fcp ba\u015fkanlar\u0131 (%68,6) ile spor medyas\u0131 (%60,8) di\u011fer sorumlu g\u00f6r\u00fclen payda\u015flar. Futbolcular ise en az sorumlu g\u00f6r\u00fclen akt\u00f6rler (%9,8).<\/p>\n\n\n\n

Bununla birlikte futbol ortam\u0131ndaki rekabeti adil bulmayanlar\u0131n oran\u0131 ise %93,2 seviyesinde.<\/p>\n\n\n\n

2 Ki\u015fiden Birine G\u00f6re Yay\u0131n Haklar\u0131 \u201cEderinden Fazlaya\u201d Sat\u0131ld\u0131<\/strong><\/p>\n\n\n\n

Ara\u015ft\u0131rmaya kat\u0131lan neredeyse her 2 kat\u0131l\u0131mc\u0131dan biri (%47,6) T\u00fcrkiye S\u00fcper Ligi\u2019nin 2027 y\u0131l\u0131 sonuna kadar imzalanan 218 milyon dolar (KDV dahil) de\u011ferindeki yay\u0131n ihalesini \u00abederinden fazla\u00bb bir mebla\u011f olarak g\u00f6r\u00fcrken, 3\u2019te birinden fazlas\u0131 ise (%36,9) \u00abederinden az\u00bb olarak kabul ediyor.<\/p>\n\n\n\n

Futbol \u015eirketle\u015fmeli ve Kurumsalla\u015fmal\u0131<\/strong><\/p>\n\n\n\n

26,8 ya\u015f ortalamas\u0131 ile Avrupa\u2019n\u0131n en ya\u015fl\u0131 liglerinden birine sahip olan T\u00fcrkiye\u2019de beyaz yakal\u0131lar\u0131n 4\u2019te 3\u2019\u00fcnden (%78) fazlas\u0131 tak\u0131m\u0131n\u0131n transfer politikas\u0131n\u0131 genel olarak ba\u015far\u0131l\u0131 bulmad\u0131\u011f\u0131n\u0131 ifade ediyor.<\/p>\n\n\n\n

Di\u011fer yandan, kat\u0131l\u0131mc\u0131lar\u0131n anlaml\u0131 bir k\u0131sm\u0131 (%70,9) ise, T\u00fcrkiye\u2019deki futbol kul\u00fcplerinin futbol end\u00fcstrisinin ba\u015fkenti niteli\u011findeki \u0130ngiltere\u2019de oldu\u011fu gibi \u015firketle\u015fmesi gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcrken, Acun Il\u0131cal\u0131\u2019n\u0131n bir giri\u015fimci olarak \u0130ngiltere\u2019de futbol kul\u00fcb\u00fc satin almas\u0131na olumlu yakla\u015fanlar\u0131n oran\u0131 ise %87,4 seviyesinde.<\/p>\n\n\n\n

Beyaz Yakal\u0131lara G\u00f6re Kul\u00fcpler ve Milli Tak\u0131m \u0130\u00e7in Avrupa\u2019da Ba\u015far\u0131 Ba\u015fka Bahara<\/strong><\/p>\n\n\n\n

Beyaz yakal\u0131lar\u0131n %65,1\u2019I gelecek y\u0131l tak\u0131m\u0131n\u0131n Avrupa\u2019da ba\u015far\u0131l\u0131 olamayaca\u011f\u0131n\u0131 ifade ederken, %62,1\u2019I ise T\u00fcrk milli futbol tak\u0131m\u0131n\u0131n Euro 2024\u2019teki performans\u0131ndan \u00e7ok da \u00fcmitli olmad\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Ba\u015far\u0131l\u0131 olur diyenlerin ibresi ise \u201cen fazla \u00e7eyrek final\u201d se\u00e7ene\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

TFF Ba\u015fkanl\u0131\u011f\u0131 ve Ba\u015far\u0131l\u0131 Futbol Ortam\u0131 \u0130\u00e7in Liyakat \u015eart<\/strong><\/p>\n\n\n\n

Ara\u015ft\u0131rmaya g\u00f6re beyaz yakal\u0131lar\u0131n Temmuz ay\u0131nda ger\u00e7ekle\u015ftirilmesi beklenen TFF se\u00e7imleri i\u00e7in uygun g\u00f6rd\u00fckleri profiller aras\u0131nda ilk s\u0131rada liyakatli ve adil birisi gelirken, onu futbol k\u00f6kenli birisi se\u00e7ene\u011fi izliyor. Aziz Y\u0131ld\u0131r\u0131m, Acun Il\u0131cal\u0131, Servet Yard\u0131mc\u0131, Saffet Sancakl\u0131 ve Ali Ko\u00e7 ise akla gelen TFF ba\u015fkan adaylar\u0131.  <\/p>\n\n\n\n

Daha iyi bir futbol ortam\u0131 i\u00e7in beyaz yakal\u0131lar\u0131n \u00f6nerileri aras\u0131nda ise siyasetin TFF \u00fczerindeki etkisinin azalt\u0131lmas\u0131, kul\u00fcplerin \u015firketle\u015fmesi ve y\u00f6neticilerin kararlar\u0131ndan mesul tutulmas\u0131, ma\u00e7lara yabanc\u0131 hakemlerin atanmas\u0131 ve altyap\u0131ya yat\u0131r\u0131m yer al\u0131yor.<\/p>\n\n\n\n

Ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 kamuoyu i\u00e7in de\u011ferlendiren AGS Global Kurucusu ve CEO\u2019su<\/strong> Ahmet G\u00fcler,<\/strong> d\u00fcnyada futbol ekonomisinin artan \u00f6nemine dikkat \u00e7ekerken, \u201cD\u00fcnyada yakla\u015f\u0131k 750 milyar dolarl\u0131k bir hacme ula\u015fan ve bir\u00e7ok farkl\u0131 sekt\u00f6r\u00fc besleyen futbol ekonomisi, <\/em>T\u00fcrkiye\u2019de ise kul\u00fcplerin kendi aras\u0131ndaki ve TFF ile k\u0131s\u0131r tart\u0131\u015fmalar\u0131 nedeniyle as\u0131l ekonomik g\u00fcc\u00fcnden \u00e7ok uzakta yer al\u0131yor. Avrupa\u2019n\u0131n en ya\u015fl\u0131 liglerinden biri olan T\u00fcrkiye ise g\u00f6z kama\u015ft\u0131r\u0131c\u0131 altyap\u0131 ve stadyum yat\u0131r\u0131mlar\u0131na kar\u015f\u0131n UEFA s\u0131ralamas\u0131nda 9\u2019uncu ve ma\u00e7 ba\u015f\u0131na seyirci ortalamas\u0131 ise sadece 11 bin civar\u0131nda. Dolay\u0131s\u0131yla, pasta \u00e7ok k\u00fc\u00e7\u00fck olmas\u0131na kar\u015f\u0131n payla\u015f\u0131lam\u0131yor\u201d <\/em>dedi.<\/p>\n\n\n\n

G\u00fcler<\/strong>, \u201cOrtalaman\u0131n \u00fczerinde gelire sahip olan ve futbol ekonomisi i\u00e7in potansiyel bir m\u00fc\u015fteri niteli\u011findeki beyaz yakal\u0131lar futbol ortam\u0131na kar\u015f\u0131 iyimser de\u011fil ve sistemi adil bulmuyor. Hakemlerin darp edilmesi, sahadaki kavgalar, stadyumlar\u0131 aileleriyle ma\u00e7 izleyecekleri bir yer olarak alg\u0131lamamalar\u0131 sonucunu do\u011furuyor. Bu nedenle taraftar olarak eski al\u0131\u015fkanl\u0131klar\u0131n\u0131 s\u00fcrd\u00fcrseler de, futbol ekonomisinin aktif bir kat\u0131l\u0131mc\u0131s\u0131 olmay\u0131 reddediyorlar. Futbol ortam\u0131ndaki k\u00f6t\u00fcle\u015fmelerle bu e\u011filimin derinle\u015fmesi \u00e7ok olas\u0131\u201d <\/em>derken, \u201cDolay\u0131s\u0131yla, futbol ortam\u0131nda adil rekabet duygusun tesis etmek en \u00f6ncelikli ba\u015fl\u0131k konumunda. Bunun i\u00e7in futbolun kendi i\u00e7 dinamikleriyle ve yine futbol k\u00f6kenli liyakatli ki\u015filer taraf\u0131ndan y\u00f6netilmesi, kul\u00fcplerin birer akt\u00f6r olarak kendi \u00f6zerkliklerini kazanmas\u0131 ve \u0130spanya La Liga\u2019da oldu\u011fu gibi yay\u0131n ihalesi ba\u015fta olmak \u00fczere ger\u00e7ek birer karar vericiye d\u00f6n\u00fc\u015fmesi bu kitlenin futbola bak\u0131\u015f\u0131n\u0131 olumluya \u00e7evirmek ve ekonomik katma de\u011feri y\u00fckseltmek a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem arz ediyor\u201d <\/em>ifadeleriyle s\u00f6zlerine son verdi.<\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00fcnyada 750 milyar dolar hacmi ula\u015fan futbol ekonomisi g\u00f6z kama\u015ft\u0131r\u0131rken, TFF se\u00e7imleri, Galatasaray-Fenerbah\u00e7e rekabeti ve milli tak\u0131m\u0131n Euro 2024\u2019\u00fcn performans\u0131 \u0131\u015f\u0131\u011f\u0131nda T\u00fcrkiye\u2019de ligin boyu k\u0131sald\u0131k\u00e7a,<\/p>\n","protected":false},"author":1,"featured_media":351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"_links":{"self":[{"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=\/wp\/v2\/posts\/350"}],"collection":[{"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=350"}],"version-history":[{"count":3,"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=\/wp\/v2\/posts\/350\/revisions"}],"predecessor-version":[{"id":357,"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=\/wp\/v2\/posts\/350\/revisions\/357"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=\/wp\/v2\/media\/351"}],"wp:attachment":[{"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=350"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.maratonturk.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}